Deep integration across smartphones, tablets and computers helps to make it a seamless experience no matter where you are. Then there is cloud storage, like the 15GB free you get with Google, or OneDrive that comes with Microsoft. From calendars that link to your email to auto update when you accept an invite to video conferencing tools that link into that calendar automatically too. The big name email providers like Google, Microsoft, Apple and beyond also offer lots of wider functionality.
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